Supporter's Collection

Right now, the pressure is on our firefighters, so we’ve created a special collection to back them — a dedicated range for Kiwis who want to visibly show their support during this time. Just as the red socks campaign once rallied a nation, this is a moment to stand proud behind those who protect us.

This range is an independent show of public support and is not affiliated with or endorsed by the New Zealand Professional Firefighters Union (NZPFU), and purchases do not directly fund the union or firefighters.

Support them. Wear it with purpose.